Tool TV is the nation's only television program
that focuses exclusively on the tools used in the construction,
building and woodworking trades. The program is not about re-habbing,
room additions, woodcraft or waterproofing the attic. Tool TV
is about the tools that are used in these endeavors.
Tool TV is an infomercial that is more "info"
than it is "mercial". If you like tools, tool talk,
songs about tools and the concept of Butt Crack Caulk, you'll
probably enjoy Tool TV.
Each program is hosted by Dwight, "The Tool
Man" Sherman, President of Berland's House of Tools -- the
biggest, baddest MOST AMAZING TOOL STORE ON THE PLANET! Every
half-hour episode features The Tool Man telling us "what's
to like" about 20 different tools found at Berland's. Viewers
often seen tools prior to their general market distribution. Some
are even prototypes. The Tool Man points out new features on each
tool and often provides an industry perspective or brief history
of the tool or tool category. Sometimes inventors or product managers
join the show to explain what makes the tool tick.
But a show about tools can't be all talk, so The
Tool Man usually turns on the tool and pounds or cuts or drills
some material while the production crew lets loose with whoops
of encouragement. Oh Yeah!!
Mr. Sherman has been in the tool business for a
score-and-a-quarter years and he knows way more about tools than
I do. In fact, you probably know way more about tools than I do.
I'm just the producer of the show.
Let me tell you a couple of more things about Tool
TV. It's always shot on location -- at Chicago area construction
sites, woodshops, factories, trade shows or from the showroom
floor of Berland's House of Tools. And there is usually a caveman
somewhere in the show. There have also been cavewomen, Tool Babes,
Tool Nuts, the Tool Nut Widow, Santa Clause and his lovely intern,
a fake holiday dwarf, amateur hot dancers and a wide assortment
of other characters.
To date, there have been 10 episodes of Tool TV.
Premiering during May, 1999 will be a "best of" show, Tool TV -- The 1st 10 Shows. This compilation features
highlights from the first ten episodes of Tool TV (1994 to 1998)
and can be seen Fridays at 10:00 p.m.
The Tool TV Holiday Special '99-
More Tools, More Dancing, More Music
TOOL TV, which premiered on Thanksgiving Day,
is currently showing on WJYS Channel 62 (see schedule below).
The episode is the 5th annual TOOL TV Holiday Special and
the 14th episode for the show, which first aired in 1994.
The new episode features a dozen tools never before
seen on TV, and includes a music video of the brand new holiday
Tool Tune, "Ask Me For a Tool," by Roger Bain, producer
of TOOL TV. The new song is "sung from the perspective
of Santa Claus," according to Bain, and features Go-Go dancers
wearing genuine Go-Go boots. "I'd like to think that the
TOOL TV Holiday Special has become a Chicagoland TV tradition,"
said Bain."...just like that Rudolph the Red Nosed Reindeer
special with the stick figure Santa Claus. The one narrated by
The TOOL TV Holiday Special '99 demos over 25 different
tool gift ideas, presented by Dwight "The Toolman" Sherman,
president of local tool superstore Berland's House of Tools (Lombard
and Palatine). "Tools make an excellent, practical, long
lasting gift," says Sherman. "TOOL TV gives tool nuts
the chance to see what's new and put it on their wish list without
having to leave home."
For more information, please contact Jennifer Raaths at (847) 590-8244.
-ToolTV fun movie clips-
Daily Herald / May 14, 1999
/ Tuning in to "Tool TV"
If there is a new power tool worth seeing, you'll
see it on TOOL TV first!
Call our "Tool Free" Number 1-888-807-6148 for further